What You Do Is Who You Are: How to Create Your Business Culture By Ben Horowitz

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Author: Ben Horowitz

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Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad times. Ben Horowitz has long been fascinated by history, and particularly by how people behave differently than you’d expect. The time and circumstances in which they were raised often shapes them—yet a few leaders have managed to shape their times. In What You Do Is Who You Are, he turns his attention to a question crucial to every organization: how do you create and sustain the culture you want?To Horowitz, culture is how a company makes decisions. It is the set of assumptions employees use to resolve everyday problems: should I stay at the Red Roof Inn, or the Four Seasons? Should we discuss the color of this product for five minutes or thirty hours? If culture is not purposeful, it will be an accident or a mistake.What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building—the leader of the only successful slave revolt, Haiti’s Toussaint Louverture; the Samurai, who ruled Japan for seven hundred years and shaped modern Japanese culture; Genghis Khan, who built the world’s largest empire; and Shaka Senghor, a man convicted of murder who ran the most formidable prison gang in the yard and ultimately transformed prison culture.Horowitz connects these leadership examples to modern case-studies, including how Louverture’s cultural techniques were applied (or should have been) by Reed Hastings at Netflix, Travis Kalanick at Uber, and Hillary Clinton, and how Genghis Khan’s vision of cultural inclusiveness has parallels in the work of Don Thompson, the first African-American CEO of McDonalds, and of Maggie Wilderotter, the CEO who led Frontier Communications. Horowitz then offers guidance to help any company understand its own strategy and build a successful culture. What You Do Is Who You Are is a journey through culture, from ancient to modern. Along the way, it answers a question fundamental to any organization: who are we? How do people talk about us when we’re not around? How do we treat our customers? Are we there for people in a pinch? Can we be trusted? Who you are is not the values you list on the wall. It’s not what you say in company-wide meeting. It’s not your marketing campaign. It’s not even what you believe. Who you are is what you do. This book aims to help you do the things you need to become the kind of leader you want to be—and others want to follow.

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In What You Do Is Who You Are, venture-capitalist and NYT best-selling author, Ben Horowitz, turns to history to teach CEOs and business leaders how they can shape and change the cultures of their companies. His first of four models is Toussaint Louverture, a military and political leader in the Haitian Revolution (1791-1804).In the eighteenth century, sugar took over the economy of the western hemisphere and the heart of this exploitative system was France’s Caribbean colony, Saint-Domingue (modern day Haiti). Occupying the western third of the second largest island in the Caribbean, the French violently forced enslaved Africans to plant, harvest, and process sugar cane.Enslaved people resisted this oppressive system whenever they could, but punishments were severe and painful, often life-ending. In 1789, when France was in revolutionary turmoil, the disenfranchised free people of color in the Caribbean began breaking down the rigid hierarchy of the 18th century and called for equal rights as free Frenchmen. Enslaved people seized this opportunity to save themselves and eventually to overthrow the entire wretched system—this event has come to be known as the Haitian Revolution.Horowitz is drawn to the Haitian Revolution because “the stamping out of slavery is one of humanity’s great stories. And the best story within that story is the Haitian Revolution.”Horowitz argues that Toussaint Louverture’s leadership in the Haitian Revolution demonstrates that revolutionary cultural change is possible, even in the most extreme circumstances.Horowitz draws seven business lessons from Toussaint Louverture’s strategy: keep what works, create shocking rules, dress for success, incorporate outside leadership, make decisions that demonstrate cultural priorities, walk the talk, and make ethics explicit. He then praises present-day business leaders who demonstrate these priorities.The takeaway for leaders is that you can “make your own culture do what you want it to,” if you apply these lessons.The bad news is that Horowitz’s analysis of the revolutionary change in Haiti is limited by his (mis)understanding of the lives of the enslaved people in colonial Haiti. “Slavery chokes the development of culture,” he argues, “by dehumanizing its subjects.” That was indeed the intent in many slavery societies, but enslaved people have never been culture-less. What Horowitz frames as revolutionary change is instead a cherry-picking of Louverture’s policies that, in fact, (in a modified version) maintained the status quo.By denying the humanity of enslaved men and women, Horowitz then seeks to understand how Toussaint Louverture “reprogrammed slave culture.” In doing so, Horowitz taps into 19th century civilization discourse by arguing that Louverture “elevated their culture” to the level of French citizens. According to Horowitz, Louverture had successfully “transform[ed] slave culture into one respected around the world.”The most grotesque example in the chapter “Toussaint Louverture Applied,” is Horowitz’s championing of the unique company culture at Amazon today that emphasizes “frugality.” Horowitz connects this with the lesson from Louverture that it’s important to create “shocking rules.” The shocking rule at Amazon is that no one is allowed to use a PowerPoint presentation.Horowitz doesn’t analyze the diplomatic strategy or context of Louverture’s leadership, and neither does he discuss the effects of Amazon’s obsessiveness with frugality that set the stage for horrific working conditions for employees.By transcending time and space and by distorting Louverture’s story so thoroughly, Horowitz is able to use the Haitian Revolution to champion a company known now for labor and human rights abuses for the benefit of the predatory leadership. This is the story you’d tell of the Haitian Revolution is you wanted to void it of its most revolutionary characteristics. In other words, Horowitz actually teaches about leadership conservatism in the face of popular transformations.The good news is that the premise of Horowitz’s book is commendable; the past can and should suggest promising ways to question and shape the present. What, then, can we learn from the Haitian Revolution to help us address 21st century questions of leadership and company culture?CEOs would do well to learn about the rank-and-file soldiers of the Haitian Revolution and the men and women who escaped into the woods to avoid French and Haitian rule. Leaders today could study the field workers who constantly resisted being forced back onto the plantations that they had just burned to the ground.These men and women first changed the culture of the colony and then shaped that of the new country by relentlessly fighting for their vision of freedom—most explicitly seen in the “lakou” (the yard), a community-based social, familial, and economic way of life centered on subsistence farming and personal and social sovereignty.The evidence of the Haitian Revolution suggests that leading cultural change depends on an integrated “top down” and “ground up” strategy that understands the existing culture rather than--as Horowitz suggests--trying to “reprogram” it.***Julia Gaffield is associate professor of history at Georgia State University.

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PDF What You Do Is Who You Are: How to Create Your Business Culture with FREE MOBI EDITION!

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Audio Book What You Do Is Who You Are: How to Create Your Business Culture with Free MOBI EDITION Download Now!

PDF What You Do Is Who You Are: How to Create Your Business Culture with FREE MOBI EDITION Download Now!

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PDF What You Do Is Who You Are: How to Create Your Business Culture with FREE MOBI EDITION Download Now!

PDF What You Do Is Who You Are: How to Create Your Business Culture with FREE MOBI EDITION!

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